Your Personal Brand Equity Check Tool The definitive tool to measure the strength and value of your professional reputation. Clarity and ConsistencyI have a clear, concise, and compelling personal brand statement that defines who I am, what I do, and who I help. *Needs significant improvementWeakAverageStrongExcellentMy actions, content, and public persona consistently reflect my core values and beliefs. *Needs significant improvementWeakAverageStrongExcellentMy visual identity (headshot, website design, social media profiles) is professional, consistent, and aligns with my brand. *I don't have yetWeakAverageStrongExcellentMy message is the same whether I'm speaking, writing, or engaging in a conversation. *Needs significant improvementWeakAverageStrongExcellentCalculationsBrand Awareness and ReachI have a well-maintained and professional presence on the social media platforms most relevant to my industry. *Needs significant improvementWeakAverageStrongExcellentI consistently create and share valuable content (e.g., articles, videos, podcasts, posts) that establishes me as an expert. *Needs significant improvementWeakAverageStrongExcellentMy network is strong and I am actively engaged in my professional community, both online and offline. *Needs significant improvementWeakAverageStrongExcellentI am regularly featured in reputable publications, media outlets, or recognised with industry awards. *Needs significant improvementWeakAverageStrongExcellentCalculationsAuthority and ExpertiseI have a clearly defined UVP that sets me apart from others in my industry. *Needs significant improvementWeakAverageStrongExcellentMy education, certifications, and past experiences demonstrate my authority and expertise. *Needs significant improvementWeakAverageStrongExcellentI have strong testimonials, endorsements, and case studies that validate my skills and the results I deliver. *Needs significant improvementWeakAverageStrongExcellentI am recognised as a thought leader who provides valuable insights and guidance to my audience. *Needs significant improvementWeakAverageStrongExcellentCalculationsBrand Affinity and TrustMy brand is authentic and accurately represents my true personality and values. *Needs significant improvementWeakAverageStrongExcellentI actively engage with my audience, responding to comments and building genuine relationships. *Needs significant improvementWeakAverageStrongExcellentMy reputation is built on reliability, honesty, and a track record of positive interactions. *Needs significant improvementWeakAverageStrongExcellentPeople in my network willingly refer me for opportunities and vouch for my work. *Needs significant improvementWeakAverageStrongExcellentCalculationsFinancial and Opportunity ValueMy brand allows me to command a higher price or salary compared to others in my field. *Needs significant improvementWeakAverageStrongExcellentI consistently receive inbound opportunities (e.g., job offers, speaking engagements, collaborations) without actively searching for them. *Needs significant improvementWeakAverageStrongExcellentMy brand has directly contributed to my career advancement or business growth. *Needs significant improvementWeakAverageStrongExcellentMy brand is a valuable long-term asset that will continue to open doors in the future. *Needs significant improvementWeakAverageStrongExcellentCalculations CalculationsPersonal InformationFirst Name *Last NameEmail Address (Your result will be sent here) *Website or LinkedIn URLConsent *Yes, I agree with the privacy policySubmit